Learn the sales process closing millions in SEO deals without a single sales rep. From discovery to proposal, streamlined and built for founder-led sales.
Join The MasterclassIt demands both sides of the brain -- deep SEO expertise to consult and diagnose, plus real sales ability to close and follow up. Finding that combination in a single hire is nearly impossible. So you end up with a rep who can do one but not the other, and you wonder why deals keep slipping.
I know because I lived it. I spent years trying to hire salespeople who could actually sell SEO. They'd either know the technical side and freeze on the close, or they'd be smooth talkers who couldn't answer a single question about backlinks. I burned through reps, wasted months onboarding them, and still ended up jumping on every important call myself.
So I stopped trying to find that person. I built a sales process that let me -- the founder -- run every deal from discovery to signed contract. No sales team. No BDRs. No commission plans. Just me, a system, and the SEO knowledge I already had.
Over the past decade, that process has closed more than $50 million in SEO contracts across hundreds of deals. And I packaged the entire thing -- every script, every template, every recorded call -- into this program so you can do the same.
Our sales process lets you, the founder, run sales yourself -- without needing to find that impossible hire.
This is the exact 4-stage system I use to close $5K-$15K/month SEO deals. Each stage has specific training, templates, and live examples so you can implement it immediately.
Before you invest a single hour, you need to know if this prospect is worth your time. The discovery call is a 30-minute qualification conversation -- not a pitch. You'll learn the exact questions to ask, how to estimate pricing from 5 minutes on their homepage plus 2 minutes in Ahrefs, and the gate that ensures you never build a proposal for someone who hasn't already agreed to your ballpark.
This is where most agencies waste the most time. You'll learn how to build a 30-slide, data-driven analysis deck that does the selling for you -- competitive gaps, keyword opportunities, backlink profiles, local rankings, and a 12-month traffic projection. The AI proposal agent handles the heavy lifting so you (or a team member) can produce this in under an hour instead of three.
Walk the prospect through your findings live and let the data make the case. Because you already discussed pricing on the discovery call, there's no sticker shock. You'll learn the assumptive close -- "when would be a good start date?" -- how to present month-to-month terms as confidence (not weakness), and how to handle the most common objections without sounding salesy.
Most deals don't close on the first call -- they close in the follow-up. You'll learn the system that keeps deals from going dark, why you've earned the right to follow up aggressively after doing the work upfront, and how to run no-contract, month-to-month engagements with near-zero churn. If you don't deserve to keep the client, you don't deserve the contract.
These aren't cherry-picked success stories. They're founders who followed the system -- many closing their first deal within weeks of joining.
Get fully scoped, data-backed proposals out in hours, not days. Be the first real proposal in their inbox while competitors are still scheduling meetings.
Deep competitive analysis, ranking breakdowns, and market insights show prospects you understand their business better than anyone else they're talking to.
Ranking projections, competitor gaps, and local market opportunities make saying yes the obvious move. No hard selling required.
Know exactly who's worth your time before you build anything. The discovery framework filters out tire-kickers and gets budget agreement upfront.
The AI agent pulls live data from Ahrefs, LocalFalcon, and Google and builds a 30-slide deck automatically. What took a full day now takes under an hour.
Month-to-month terms presented as confidence, not weakness. Clients stay because you deliver, not because they're locked in.
A follow-up system that keeps deals from going dark. You've earned the right to be persistent after doing the work upfront.
Agency owners and founders who are running sales themselves. Whether you're a solo operator closing your first deals or an established agency looking to tighten your process, this is built for founder-led sales teams selling SEO services.
Yes. The training starts from the first conversation with a prospect and walks you through every stage. You don't need prior sales experience -- you need a process, and that's exactly what this gives you.
The system is built for $3K-$15K/month retainers, which is the sweet spot for local SEO agencies. The students you see in the testimonials are closing deals in that range -- some much higher.
Most sales courses teach theory. This gives you the exact scripts, recorded calls with real prospects, and an AI agent that builds your proposals for you. It's not a framework -- it's a system you can install and start using this week.
No. The 4-stage sales process, scripts, and training work on their own. The AI agent is a bonus that speeds up proposal production -- but you can build proposals manually using the included templates if you prefer.
You'll need a Claude Pro or Team subscription and API access to Ahrefs and LocalFalcon for the data pulls. The training videos walk you through the full setup in under 30 minutes.
You can watch the training and start using the process on your next sales call. Many students close their first deal within weeks of joining. The templates and scripts are ready to use out of the box.
You get access to our support channel for help with setup, customization, or deal strategy. You also get Q&A and office hours recordings where I coach students through real situations.
