LEARN THE 5 PHASES OF EXPLOSIVE SEO CAMPAIGNS

How we drove +290% organic traffic and conversions growth.

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  • The “5 phases” SEO framework that you can apply to any SEO campaign
  • How to build SEO campaigns that get results, every time
  • Get scalable tactics for technical analysis, content creation and link building

WATCH THE 6 VIDEO MINI SERIES

WHAT ARE THE “5 PHASES”?

SEO is unpredictable…Results are never guaranteed. Having a process to execute SEO mitigates risk and puts your website in the best position to succeed.

We have that process. We call our SEO framework “The Blueprint”, which is broken down into what we call the “5 phases”.

WHAT’S IN THE TRAINING?

A look into our end to end process and an intro into the case study we’ll cover.

Phase 1: LEARNING

It’s critical to understand as much as possible about the website you’ll be working on. This phase helps us determine the best strategy for the coming campaign.

Phase 2: IMPROVING

The fastest turn around in organic traffic comes from small tweaks to existing pages. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic.

Phase 3: BUILDING

Now we can turn our attention to creating new assets that will help drive organic exposure. This is done through finding keyword “gaps” on your website and building content to fill them.

Phase 4: PROMOTING

As you know, it’s not enough to just do “on page” corrections and create quality content. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites.

Phase 5: EVALUATING

After an SEO campaign, we go through an evaluation process to benchmark progress of the campaign.

Breaking down “Phase 1” of our process. Here we’ll cover:

  • – How to onboard a new campaign quickly and effectively
  • – Reverse engineering your competition’s success
  • – The exact data and reports to review to understand the context of the new campaign
  • – Building and managing an SEO strategy

Breaking down “Phase 2” of our process. Here we’ll cover:

  • – Reviewing our proprietary “Website Quality Audit”, the swiss army knife of technical SEO
  • – How to make technical SEO audits simple, fast and effective
  • – Finding keywords that improve the performance of your pages right away
  • – Building a list of “target pages” and keywords to track over your campaign
  • – Improving the “on page” targeting and UX of key landing pages

Breaking down “Phase 3” of our process. Here we’ll cover:

  • – How to improve your content by removing pages
  • – Finding NEW keyword opportunities using a “gap analysis”
  • – Creating a content strategy that speaks to your target audience
  • – Generating new topic ideas
  • – Managing your content to ensure it gets executed

Breaking down “Phase 5” of our process. Here we’ll cover:

  • – What data to gather
  • – SEO testing and CRO options
  • – How to build a meaningful SEO report

EXPLORE EACH “PHASE”

Watch my [FREE] 6 video mini series where I show you how I applied the “5 Phases” to an ecommerce site and grew it over 290% in just 8 months time.

290% INCREASE IN ORGANIC TRAFFIC
FROM APPLYING THE “5 PHASES”…

The screenshots below are from a consulting client, ardentcannabis.com, an ecommerce site selling a single product.

For context, the site has about 40 pages – it’s now doing well over 100,000 organic visits per month.

More importantly, the site’s transactions from organic traffic has increased over 300%.

Want to see how we did it? Hit the big yellow button for free access.

WATCH THE CASE STUDY

Watch my [FREE] 6 video mini series where I show you how I applied the “5 Phases” to an ecommerce site and grew it over 290% in just 8 months time.

HOW THE “5 PHASES” CAME TO BE…

My career started as an SEO consultant working for companies like Deloitte and SapientRazorfish.

I started a blog and YouTube Channel that documented the work I was doing for clients. It picked up attention and generated interest from businesses to hire me to manage their SEO.

I decided pushed all in.

I got an office, hired a small staff and was ready to make millions…Or so I thought.

Things were falling apart behind the scenes.

I was constantly plugging holes across the agency – I was working 18 hours a day but still could never get ahead. This caused the quality of our service to suffer, forcing clients to break retainers and leave.

My failures had nothing to do with our knowledge or capabilities as marketers. We could grow any single website if given the opportunity.

But that was the problem, growing a single website is a different than growing 10, 20, 50, 100 client websites.

I didn’t have the proper systems in place to manage the SEO for all of our clients.

So I went back to the drawing board. I became obsessed with taking the knowledge in my head and documenting it into step by step SOPs, templates and video trainings.

It was during this period that I develop the “5 Phases” of SEO framework. This framework singly handedly saved my agency,

After implementing these new systems, my agency WEBRIS exploded – we grew to $1.1M (ARR) in just 16 months.

These systems allowed me to streamline a very complex business model with a million moving pieces.

Instead of having to constantly worry about service quality, I could focus on growing the business through marketing, sales and improving the quality of life for my staff.

A picture of me with the agency that acquired WEBRIS in 2018.

Our growth and systems made us an attractive target for acquisition. In late 2017, WEBRIS was acquired by another agency. These same systems still power a larger, more technical SEO agency.

Most importantly, this framework has allowed me to have success with anything I touch. Since selling my agency, I’ve built a number of 7 figure online businesses. I now have a portfolio of sites  that create 8 figures of income for me and run completely on the “The 5 Phases”.

SEE THEM IN ACTION

Watch my [FREE] 6 video mini series where I show you how I applied the “5 Phases” to an ecommerce site and grew it over 290% in just 8 months time.