How to Scale SEO as a Solo Marketer: A Complete AI-Powered Workflow

February 4th , 2025

The landscape of SEO is rapidly evolving, and the days of needing large teams to compete for high-value keywords are coming to an end.

Thanks to artificial intelligence and streamlined workflows, solo marketers and small agencies can now effectively compete in even the most challenging niches.

In this guide, I’ll show you exactly how to leverage AI tools to create a powerful SEO system that can be managed by a single person.

The Key To Ranking in Google With AI Content…

Before diving into tools and processes, let’s address the elephant in the room: content originality.

While AI has made content creation easier than ever, simply asking ChatGPT to generate articles isn’t enough. The key to standing out lies in having a unique perspective or thesis that drives your content strategy.

Think about it like this: when everyone has access to the same AI tools, the differentiator becomes your unique insights and experiences.

This is why starting with video content can be so powerful. Video allows you to share original thoughts, case studies, and perspectives that AI tools can then help expand upon and optimize.

Don’t create videos? No problem.

You can still develop original insights through:

  • Client case studies and results
  • Industry experience and observations
  • Unique methodologies you’ve developed
  • Original research and data analysis

The Step-by-Step AI SEO Process

Let’s break down the exact process for turning your insights into high-ranking content.

1. AI Content Creation Phase

The first step is getting your original thoughts into a format that AI can work with.

If you’re starting with video content, use a transcription tool like Podsqueeze to convert your video into text. This gives you a raw foundation of original thoughts that can be shaped into various content pieces.

When working with AI writing tools (like Claude or ChatGPT), the key is proper prompting.

Here’s a proven framework:

  • Specify your target audience clearly
  • Define the content format you want
  • Include relevant keywords naturally
  • Ask for specific examples and data points
  • Request content in a conversational tone

Don’t just accept the first AI output. Iterate and refine by asking for:

  • More specific examples
  • Expanded sections that need more depth
  • Restructured paragraphs for better flow
  • Additional industry-specific context

Let’s look at some helpful AI prompts to get you started:

Initial Content Creation from Video Transcript

I have a transcript from a video about [topic]. Please write it into a blog post with these specifications:

– Target audience: [specific audience, e.g., law firms, small business owners]

– Main topic: [core topic]

– Key keywords to include: [list 3-5 keywords]

– Style: Write in paragraphs, not bullet format. Keep paragraphs short and punchy (max 3 sentences)

– Context: Please contextualize this transcript to fit the [industry/niche] narrative

Content Expansion Prompt

This section feels thin. Please expand it by:

– Adding specific examples for [industry]

– Including relevant statistics or data points

– Providing real-world applications

– Maintaining the same tone and style

Remember we are speaking to [target audience] who need concrete examples to understand this concept.

Content Improvement

Please improve this content by:

– Adding transition sentences between paragraphs

– Incorporating more industry-specific terminology

– Including persuasive calls-to-action

– Strengthening the opening hook

– Making the conclusion more actionable

Target audience is [specific audience] with [level of expertise].

FAQ Generation

Based on this content about [topic], generate:

– 5-7 frequently asked questions

– Detailed answers (2-3 sentences each)

– Natural keyword integration

– Questions that address common user pain points

Focus on questions that [target audience] would actually ask.

SEO-Focused Rewrite

Please rewrite this content optimizing for [target keyword] while:

– Maintaining natural language and readability

– Including semantically related terms

– Breaking up long paragraphs

– Adding subheadings that include variations of the keyword

– Ensuring the content addresses search intent for [keyword]

ai seo prompt

2. Content Improvements + SEO Optimizations

Raw AI-generated content needs human touch to truly shine. Here’s a detailed breakdown of how to optimize your content for both readers and search engines:

Step 1: Formatting for Readability

The key to effective formatting is breaking up the “wall of text” that AI often produces. Here’s how to implement this:

  • Keep paragraphs extremely short and punchy – never more than three sentences
  • Use a clear heading hierarchy (H2 for main sections, H3 for subsections)
  • Format key ideas as blockquotes to break up the content pattern visually
  • Let important statements stand alone as single lines for emphasis

For example, if you’re writing about different attorney specialties (like personal injury vs. business law), use H3 headings to separate these sections clearly.

ai seo prompt

Step 2: Multimedia Integration

Every section of your content should include visual elements.

Here’s what to add:

  • Embed your original video content at the top of the post
  • Add relevant screenshots from tools or processes you mention
  • Include example images that illustrate key concepts
  • When using images, always:
    • Add descriptive alt text for SEO
    • Include relevant keywords in file names
    • Optimize image sizes for web performance

Pro Tip: For concepts like “Facebook ad calculators” or specific tools, grab actual screenshots rather than using stock photos to provide more value to readers.

Step 3: Add Internal Links

The transcript emphasizes a systematic approach to internal linking:

  1. After publishing new content, perform a site search for related terms
  2. Identify all pages on your site that mention relevant keywords
  3. Open each page and add contextual links to your new content
  4. Use your main target keyword variations as anchor text

For example, if your new post is about “Facebook ads for lawyers,” search your site for:

  • Facebook ads
  • Social media marketing
  • Law firm marketing
  • Legal advertising

Then edit each relevant page to add natural, contextual links to your new content.

3. Hammer The Content With Good Links

With your content published, it’s time to build authority through strategic link building.

ai seo prompt

Here’s a scalable approach:

A. Using Vendor Marketplaces Platforms

Ideally, you will have your own outreach database to work from (we teach you how to do this step by step inside The Blueprint Training).

But if you need good links in a pinch, use vendor marketplaces (we like Loganix and Medialister).

The key to using vendors is knowing how to evaluate the quality and value (cost) of a link opportunity. When evaluating opportunities, dump the site into SEMrush and consider:

  • Domain authority and traffic trends (we don’t want to work with sites where traffic has fallen off a cliff” or they are ranking for spammy keywords).
  • Content relevance and quality (are they posting content that’s relevant to your website)
  • Price point and ROI (does the cost of the link align with the quality of the link)
  • Publishing frequency and consistency (is this a link farm or real website)

B. Creating Written Content For Submission

When building links through platforms like Medialister, you’ll need unique, high-quality content for each submission. You can easily create this content using AI prompts.

Start With Your Original Post

  • Take your original article
  • Use Claude or ChatGPT to create a unique variation

Take your published article and prompt AI with:

“Can you write me another version of this post, but make it 1500 words and make it completely different, focused purely on [specific angle, e.g., personal injury lawyers]?”

Customize for Each Publication

  • For each publication you want to submit it to, re-run the prompt to generate a new article
  • Adjust the content length based on the site’s requirements
  • Add internal links to relevant posts on the site you’re submitting to
  • Add external links to your website, also add in 2 to 3 external links to authority websites / sources
  • Ensure the content fits the publishing site’s style and audience

C. Budget Allocation

Bad links don’t move the needle on rankings, and good links cost money. I like to focus on building less links (on higher quality websites), as opposed to a lot of links on bad websites.

Good links usually cost $250 – $500 per link, and depending on the keyword you’re looking to rank for you will likely need 3 – 10 links (over a couple of months).

The Future IS Solo SEO

The reality is that SEO is becoming increasingly manageable as a one-person operation.

By leveraging AI tools and streamlined processes, you can compete with larger agencies while maintaining control over quality and strategy.

The key is to focus on creating systems that can be repeatedly executed with consistent results.

  1. Begin by documenting your unique insights and perspectives
  2. Set up your AI writing workflow with proper prompting
  3. Create a content calendar that’s realistic for solo management
  4. Start small with link building and scale based on results

Remember, the goal isn’t to replace human expertise with AI, but to amplify your capabilities as a solo marketer. By combining your industry knowledge with powerful AI tools and efficient processes, you can achieve remarkable SEO results without the need for a large team.

This approach not only makes SEO more accessible but also more profitable for solo operators and small agencies. The future belongs to those who can effectively leverage these tools while maintaining the human touch that makes content truly valuable.

Want to Learn These Processes Step by Step?

While this guide gives you a solid overview of the AI-powered SEO workflow, there’s nothing quite like seeing it in action. Inside the Blueprint training, I take you behind the scenes and show you exactly how to:

  • Build these systems step-by-step for your agency
  • Create proven processes that scale your results
  • Leverage AI tools to maximize your efficiency
  • Get better results for your clients while increasing your profit margins

I do over-the-shoulder training sessions showing you every click, every prompt, and every optimization technique I use to run successful campaigns. No theory – just practical, proven strategies you can implement immediately.

Ready to transform your SEO agency? Join the Blueprint training today and learn how to leverage AI and systematic processes to scale your results.

Join The Blueprint Training

Ryan Stewart

I build, grow and sell digital agencies. Most recently, WEBRIS, a 7 figure SEO agency.

February 4th , 2025

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