A retainer is a promise. A sprint is a scope: what gets done, by when, for how much. SEO Sprints packages the way WEBRIS delivers SEO into a Foundational Sprint and a set of monthly sprints you can sell, delegate, and repeat. The plan ships as the default SEO template in Agency OS.
What a sprint is
A sprint is a fixed set of deliverables delivered in a set window. The first month is the Foundational Sprint. After that you stack monthly sprints and the retainer becomes a schedule the client can read.
Plan in week one, execute in weeks two and three, deliver and report in week four. The next sprint starts on the same rhythm.
The Website Quality Audit finds the problems, the approved findings become the plan. No guessing what month two should be.
Content, link building, local SEO, reporting. Add or remove a sprint and the price and scope change with it.
The sprints
This is the default SEO template in Agency OS. Apply it to a client, set a start date, and every task lands with an owner, due date, hours, and recurrence.
GA4, Search Console, GBP, and ads connected on the Data tab so the Performance report fills from day one.
The Website Quality Audit: crawl, technical fixes, on-page, internal links. Approved findings become the roadmap.
GBP optimization, NAP consistency, categories, photos, review strategy. Seven subtasks, one card.
The citation build, tracked on the Links tab so nothing is paid for twice.
Briefs, drafts, publishing from the keyword map, run on the Content board.
Prospecting, outreach, placements. Every link on the Links tab with cost and target page.
Posts, reviews, Q&A, rank checks against the Maps pack grid.
The Performance tab, shared as a read-only client link. Recurs on completion so it is never forgotten.
Why it works
| The retainer | SEO Sprints | |
|---|---|---|
| Scope | "We do SEO every month" | Named deliverables per sprint, visible to the client |
| Selling | Long education, price objections | The client buys a concrete outcome with a date |
| Delivery | Whoever has time | Owners, hours, and recurrence set by the template |
| Team | Needs you in every account | SOPs and checklists per sprint, delegable on day one |
| Revenue | Depends on not losing clients | Grows as clients stack sprints |
What you get
Packaging, pricing, selling, and delivering each sprint, recorded as we run it.
The full local stack, Maps pack to AI answers. Included for full members.
The 12-month template above, editable in Settings → Project Plans, applied to any client in one click.
The audit engine that turns a crawl and your data into the Foundational Sprint.
Sprint proposal template, execution checklists, QA lists, and the pricing worksheet.
Organic, local, and paid performance, shared as a read-only link so "what did you do this month" answers itself.
GET STARTED
Your membership includes 1 on 1 onboarding and migration support to get you up and running quickly.
