SEO trend, CPA or CPL columns are blank on the Clients list

The Clients list shows live metric columns per client: SEO trend, PPC · CPA and Meta · CPL. A dash means one of two things.

• The account-level metrics pull is still refreshing. The list polls and re-reads, so give it a minute.
• The underlying source (GA4, Google Ads or Meta) isn't connected for that client. Open the client's Data tab and connect it. See Connecting a client's data sources.

These columns use the same Windsor connections as the Performance tab, so if the report works, the columns will fill in once the account pull finishes.