If you don’t have a strong SEO strategy in place for you or your clients, you’ll be missing out on a lot of benefits, like increased traffic, quality leads, and more sales.
Starting from scratch can seem overwhelming, though — there’s so much involved, from keyword research and link building to content writing and technical SEO. Luckily, you can make your life much easier by using high-quality SEO templates to get a head start.
In this article, we’re going to provide you with five templates every agency needs to supercharge their SEO strategies. All of these will help you get some fantastic results for both you and your clients.
1. Hyper focus your keyword research
Keyword research involves identifying popular and relevant phrases that you should be weaving into the website copy you’re working on. Essentially, you want to work out what your ideal audience is typing into search engines so you can appear on relevant results pages.
Using a template for keyword research can be very helpful because it helps you streamline, organize, and evaluate the best keywords to include in your content. It can also help you ensure you’re only targeting a specific phrase on one web page, and keep you on track.
Let’s take a look at the keyword research template from The Blueprint Training and I’ll explain how you can get the most out of it.
When you open this keyword research template, you’ll see various color-coded columns which have been labeled to make things easier for you. The template allows you to input information like the links to the web pages you’re writing for, the category of these pages (whether it is a product page, your homepage, or a blog post), the page authority (PA), and domain authority (DA). You’ll also be able to key in specific data about the top three websites that are ranking for your main keywords.
The template has been formulated to help you use all this data and more to figure out the best keywords your agency can use to help clients’ sites rank higher. And, to help you get started with this template, The Blueprint Training has also included a slide deck to give a practical example of this template in action, as well as a demonstration of the kinds of results you can get from using it.
2. Stay on top of your content marketing
If you want to get the most out of your content marketing efforts, you can’t just dive in and start writing about the first thing that comes to your mind. You need a plan, and this is where a content strategy template can come in handy.
A content strategy template allows you to plan out the creation, delivery, and distribution of your content. This makes it easier to identify the steps you need to take to ensure your content does the best job of supporting your SEO efforts.
At Loganix, one of the SEO templates we offer is a content strategy template that is based on the popular hub and spoke model. In this context, a hub refers to a main topic and the spokes are sub-topics under it.
Simply put, this template allows you to create multiple content pieces around a main keyword that is relevant to what your client sells. There are many great advantages to using this, as it will help you to create more relevant content, you’ll be able to help clients rank better for informational keywords, and you will get to explore specific keywords in detail while building topical relevance for your customers.
Now let’s study what our template looks like and how you can use it.
When you use this template, you’ll get to outline a main keyword as well as other sub-keywords that you can target when writing. You can also highlight metrics like the difficulty of these keywords, their search volumes, and the number of backlinks you’ll need to build to rank well for them. All of this information can be found using a specialist tool like the Ahrefs Keywords Explorer.
Using this template will help you to decide on the most relevant topics for your content, work out which keywords need to be included in each piece you write, and provide you with a plan of which pieces of content you should focus on building backlinks for. To help you get the most out of this template, we’ve also included a guide, which will take you through the three stages of using it: the SEO review, planning topic hubs, and data gathering phases. Following this process will help you to conduct your research in an effective but time-efficient manner each and every time.
3. An SEO project plan template that keeps everything in one place
To really improve your online visibility or that of your clients, you need to have a strong overarching SEO strategy. Using an SEO project plan can help with this, as it allows you to keep everything in one place.
The Blueprint Training agency has a template they use for SEO project plans and we are going to take a look at it. You’ll want to use this to manage SEO-related tasks, as it will help you keep track of all deliverables and the people handling them.
The first thing you’ll notice are the columns that have headings such as owner, deliverable, task, and status. These can be used to keep track of the people handling various different tasks, the specific SEO deliverable required, and the status of each assignment.
Some of the SEO tasks you can manage with this plan are keyword research, website quality audits, and link building. The template is fully customizable, too, so you can use it to plan projects for different clients. You can also highlight the start date, due date, and status of all tasks so everyone is aware of impending deadlines.
If you’ve been struggling to manage the SEO needs of lots of different clients, this template is definitely for you. It will help you organize and track all deliverables so you can focus on creating and executing a great SEO framework for the companies you work with.
4. A campaign progress report template that shows your results
Your agency will often need to show your clients what kinds of results you’re achieving with your SEO campaigns. Having a template to hand can help ensure that you report on all of the important metrics and it can also save your team a lot of time.
Now let’s take a look at the campaign progress report you can get access to when you download the free templates from The Blueprint Training.
This is an example of the campaign progress reports you can create once you’ve implemented SEO campaigns for your clients. You’ll be able to report on metrics like the number of users and sessions, conversion rates, as well as the time spent per session, or the pages viewed by visitors. You’ll also get to highlight the sources of your data, insights learned from the report, and recommendations based on your findings.
If you want to make sure your agency stands out and leaves an impression on your clients, this is something you should consider adding to your list of essential SEO tools as it can help you present the results of your SEO campaigns clearly and effectively.
5. An on-page SEO template that will help you get your copy right
On-page SEO refers to all the measures you take to optimize web pages, either by improving the website content or implementing other technical SEO requirements.
Using an on-page SEO template can help you properly optimize a client’s web page and will give you a checklist to follow so nothing is missed. One of the helpful templates offered by The Blueprint Training is their on-page SEO template, and we’re going to study how you can use it.
This template allows you to list out important web pages and their on-page SEO elements like titles, title length, main keywords, or meta descriptions. This will allow you to assess what’s working and what isn’t so you can make any necessary changes.
For example, you will be able to see if there’s a missing title, duplicate title, inadequate word count, missing meta description, or duplicated H1s. With these details in mind, you can then give a pass or fail to each specific page. There are also other sheets in the template that allow you to provide detailed comments about your findings, as well as recommendations to optimize the pages that are defaulting.
This is a very valuable template that can help you organize your on-page SEO efforts, especially if you deal with a lot of clients. And, if your team needs any additional help when it comes to on-page SEO, why not enroll them in The Blueprint Training’s on-page SEO course?
In this article, we’ve taken you through five different SEO templates that should be a staple at your agency if you want to save time and work more efficiently. Here’s what you’ll need:
- A keyword research template that will help you stay on target
- A content strategy template that will allow you to plan ahead
- An SEO project plan template that keeps everything in one place
- A campaign progress report template that shows your results
- An on-page SEO template that will help you get your copy right
And, if you want to keep getting more tips and freebies to help grow your business, make sure you follow The Blueprint Training blog to stay updated.