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THE BATTLE OF INTENT

KW RESEARCH IS FAILING YOU

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  • Why the industry is wrong about keyword research
  • What SERP intent is and how it has a HUGE impact on your content’s performance
  • How to implement SERP intent for huge SEO gains

WHAT WE COVER

A deep dive into SERP Intent and how to leverage in your content marketing.

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THE CONCEPT OF "INTENT" IN GOOGLE SEARCH

Traditionally, we've used "keyword intent" (or "search intent") to try and understand what a searcher is looking. For example, "buy white shoes" (transactional intent search) vs "clean white shoes" (informational search intent").

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THE ALGORITHM'S SHIFT TO "SERP INTENT"

Search / keyword intent helps us understand what a searcher wants...but what about Google? SERP intent helps us to create the exact type of content to rank for a target query.

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EXAMPLES OF SERP INTENT IN ACTION

We've plucked out a handful of case studies that show you how your current keyword research process is broken and how SERP Intent can fix it.

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IMPLEMENTING SERP INTENT FOR BIG SEO GAINS

Watch over the shoulder as we show you how to implement this powerful tactic into your content marketing campaigns.

YOUR INSTRUCTOR

Ryan is a marketing consultant with 10+ years of experience building and scaling websites. He has sold 2 businesses, including his SEO agency WEBRIS. Currently owns and operates a portfolio of online businesses.

  • Ryan Stewart
    Co-Founder, The Blueprint Training

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