THE BATTLE OF INTENT

KW RESEARCH IS FAILING YOU

  • Why the industry is wrong about keyword research
  • What SERP intent is and how it has a HUGE impact on your content’s performance
  • How to implement SERP intent for huge SEO gains
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WHAT WE COVER

A deep dive into SERP Intent and how to leverage in your content marketing.

1

THE CONCEPT OF "INTENT" IN GOOGLE SEARCH

Traditionally, we've used "keyword intent" (or "search intent") to try and understand what a searcher is looking. For example, "buy white shoes" (transactional intent search) vs "clean white shoes" (informational search intent").

2

THE ALGORITHM'S SHIFT TO "SERP INTENT"

Search / keyword intent helps us understand what a searcher wants...but what about Google? SERP intent helps us to create the exact type of content to rank for a target query.

3

EXAMPLES OF SERP INTENT IN ACTION

We've plucked out a handful of case studies that show you how your current keyword research process is broken and how SERP Intent can fix it.

4

IMPLEMENTING SERP INTENT FOR BIG SEO GAINS

Watch over the shoulder as we show you how to implement this powerful tactic into your content marketing campaigns.

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