JOIN THE BLUEPRINT
- Every module on the platform
- All templates, tools and SOPs
- Private Slack community
- Exclusive webinars and ongoing updates
GET THE FULL TRAINING
THE MODULES
Below is a full list of all modules included in The Blueprint platform.
SUMMARY
A breakdown of the processes needed to start new client work, at scale, and ensure each campaign is given the right attention to succeed.
WHATâS INCLUDED?
- 6 Videos
- ~ 1 Hour of Run Time
- Kickoff email template
- Campaign intake questionnaire template
- Internal kickoff meeting framework
- External kickoff meeting framework
SUMMARY
Google Analytics is an integral part of an SEO campaign. It lets you clearly track progress towards your organic goals. Our fully automated audit lets you know all the issues in a Google Analytics account and how to correct them.
WHATâS INCLUDED?
- 4 videos
- Google Sheets automated GA audit
SUMMARY
We send this report to clients at the beginning of a campaign to show performance BEFORE services.  This module is available as a standalone for $49, here.
WHATâS INCLUDED?
- 4 videos
- Half hour of run time
- Data Studio kickoff report template
- Client email template
SUMMARY
Watch how we spy on links, keyword rankings and content to build a definitive SEO strategy for client sites. This module is available as a free standalone, here.
WHATâS INCLUDED?
- 4 videos
- ~1 hour of run time
- Google Sheets competitive audit template
- Client presentation template
SUMMARY
A Google Sheets project management framework, built specifically for SEO agencies and customizable to your workflow.  This module is available as a standalone tool for $499, here.
WHATâS INCLUDED?
- 23 videos
- ~2 hours of run time
- 4 Google Sheets templates
- Project management tracker
- Link building outreach tracker
- Content management tracker
- Client workbook
- Pre-built project plan templates
SUMMARY
The swiss army knife of SEO tools â part technical audit, part content analysis, part project plan builder.  This module is available as a standalone tool for $499, here.
WHATâS INCLUDED?
- 11 videos
- ~2 hours of run time
- Google Sheets template to decide on ânext stepsâ for each page
- Analyzes data from Ahrefs, Google Analytics, ScreamingFrog, Search Console, SEMrush
- Client presentation template
- Client email template
SUMMARY
Deliver massively valuable technical insights to your clients, with our project plan + SEO audit scorecard.  This module is available as a standalone tool for $499, here.
WHATâS INCLUDED?
- 3 videos
- ~2 hours of run time
- Google Sheets audit scorecard template
- Google Sheets technical audit project plan
- Google Sheets template to decide on ânext stepsâ for each page
SUMMARY
Thereâs an absurd amount of keyword research data floating around.  Letâs simplify that.  This module is available as a standalone tool for $299, here.
WHATâS INCLUDED?
- 13 videos
- ~3 hours of run time
- Google Sheets keyword research template
- Client presentation template
SUMMARY
This Sheets file is simple, but itâs a proven way to track key pages when kicking off an SEO campaign.
We use it to prioritize the most important pages on a website based on opportunity.  This module is available as a free standalone, here.
WHATâS INCLUDED?
- 4 videos
- ~30 minutes of run time
- Google Sheets target page selection template
- Written SOP
SUMMARY
Learn how we map out on-page needs for a client site.  Includes a Sheets template checklist and project plan breakdown.  This module is available as a standalone training for $199, here.
WHATâS INCLUDED?
- 12 videos
- ~2 hours of run time
- Google Sheets on-page optimization planner
- Client email templates
11
Content Audit
Increase crawl budget, indexation and visits from Google by "pruning" your content.
SUMMARY
Maximize the organic performance of your content by organizing content around âpillarâ and âclusterâ themes and eliminating irrelevant pages.  This module is available as a standalone training for $199, here.
WHATâS INCLUDED?
- 7 videos
- ~1.5 hours of run time
- Google Sheets template
- Client presentation and email template
SUMMARY
Analyze competitorsâ keyword data from Ahrefs to suggest new keywords to attack on behalf of your clients.  This module is available as a standalone training for $299, here.
WHATâS INCLUDED?
- 5 videos
- ~1/2 hour of run time
- Google Sheets template
- Client presentation
SUMMARY
Analyze competitorsâ keyword data from Ahrefs to suggest new keywords to attack on behalf of your clients.  This module is available as a standalone training for $499, here.
WHATâS INCLUDED?
- 19 videos
- 9 hour of run time
- Content topic generation template
- Content outline templates
- Content calendar template
- Content strategy presentation template
SUMMARY
The core of what we do is link outreach, not link building. Our process teaches you how to find niche relevant links and send high converting pitches to secure the link.
100% white hat, Google approved and client friendly.  This module is available as a standalone training for $999, here.
WHATâS INCLUDED?
- 100+ videos covering actionable link building tactics
- Project management + email templates
- SOPs and process flows to execute massive outreach campaigns at scale
- Step-by-step trainings for link prospecting and outreach
SUMMARY
A 14 page, customizable Data Studio report to track campaign progress, traffic, revenue and KW growth.  This module is available as a standalone training for $199, here.
WHATâS INCLUDED?
- 4 videos
- ~1/2 hour of run time
- 14-page Google Data Studio template
- Google Sheets + SEMrush monthly keyword tracking template
SUMMARY
Properly matching your staffing levels to upcoming client projects is key to turning a profit as an agency.
Weâll walk through how to structure your team during different phases of growth, and ultimately how to forecast your profitability.
This module is available as a standalone training for $99, here.
WHATâS INCLUDED?
- 6 videos
- 1 hour of run time
- Google Sheets Staffing + Profitability Forecast Template
SUMMARY
If you can generate leads, your agency will never have to worry. This module goes into painful detail on how to build a marketing practice for your agency, how to advertise on social media, how to build an outbound sales process and how to build proposals that CONVERT.
WHATâS INCLUDED?
- 36 videos
- 8 hours of run time
- Sales proposal templates
- Sales pricing templates
- Pricing strategies guide
- Outbound email templates
- And more!
