WHAT IS THE BLUEPRINT?

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SEE WHAT'S INCLUDED

Check out the full course list, tools and SOPs in The Blueprint Training.

BUILT FROM A OVER DECADE OF
REAL MARKETING EXPERIENCE.

After finishing my MBA, I started my career working for big consulting companies (Deloitte, SapientNitro, Accenture) where I worked with clients like Target, Best Buy and Bayer. I gained valuable technical experience and helped solve complex business problems for incredibly large companies.

In 2013 I branched out on my own and become a marketing consultant. My client list quickly grew past the point where I could handle the workload myself. It was time to build an agency (WEBRIS).

I got an office, hired a few people and was ready to scale…Or so I thought. Things didn’t go well – I lost a lot of clients and was forced to seriously reconsider my “agency” model.

A still from my presentation on Moz’s Whiteboard Friday.

My failures had nothing to do with my ability as a marketer. My issues were rooted in something most marketers overlook.

I didn’t have the proper processes in place to scale my business.

I became obsessed with taking the knowledge in my head and documenting it into step by step SOPs, templates and short video trainings (read more about the “5 Phases”).

My agency exploded – we grew to $1.1M ARR in just 16 months. These processes allowed me to productize a very complex service base business. Instead of having to constantly worry about service quality, I could focus on growing the business through marketing, sales and improving the quality of life for my staff.

Most importantly, our margins increased five fold. Having detailed systems allowed me to hire lower wage, less experienced (often overseas) staff.

FEATURED ON

Our growth and systems made us an attractive target for acquisition. In late 2016, WEBRIS was acquired by From The Future agency. These same systems now power a 40+ employee technical SEO agency.

These systems haven’t just helped me scale agencies – they power all of my businesses.

 

The Blueprint is a platform with done for you trainings and SOPs. These are the exact same systems, processes and tactics I’ve used to scale my agencies to 8 figures in revenue.

 

Don’t offer SEO? Use The Blueprint to launch a new revenue stream with minimal headaches.

Already offer SEO? Use The Blueprint to drastically improve your service offering, acquire larger contracts and onboard staff seamlessly.

 

WHAT MAKES THE BLUEPRINT DIFFERENT?

We’ve designed processes for end to end agency management – ranging from how to acquire large clients to delivering a world class SEO audit.

Every aspect of our course runs on processes, including how we’ve built our modules and sub-modules. Our advanced concepts are easily digested because of our process focused formatting.

This is a true end to end SEO learning platform. There’s no stone left unturned – client management, acquisition, keyword research, link building, technical SEO…The list goes on, it’s all inside.

 

IS THE BLUEPRINT RIGHT FOR YOU?

The Blueprint was built for anyone in the following situations…

✅ SEO consultants looking to grow their client list, hire staff and scale up to full agency services

✅ SEO agencies looking to build a higher quality service, attract more clients or in need of internal training for staff and contractors

✅ Digital agencies looking to add additional revenue steams by offering SEO as a service

✅ In house SEO teams looking for a scalable approach to managing their SEO presence

The Blueprint is built and managed by trusted industry experts. You can read the hundreds of positive reviews we’ve gotten here.

 

TAKE A PEEK INSIDE

See what our members have to say about The Blueprint.