Table of Contents
TLDR: I can teach you how to build a marketing engine for your agency that will generate 30+ inbound leads every month.
As agencies, we’re hypocrites.
Clients pay us money to manage their marketing, yet we barely do any marketing for ourselves.
I get it – you’re “too busy” servicing clients to worry about yourself.
But you can’t scale your agency without a steady stream of leads who are interested in working with you.
❌ Cold outreach is annoying and produces leads who are not interested in hiring you.
❌ Referrals are too unpredictable and can’t be scaled.
❌ Advertising campaigns are too expensive.
✅ You need an inbound marketing that you can execute without breaking the bank or leaching all your time.
Our agency developed the “CPB” Framework, a marketing strategy that produces 30+ warm inbound leads each month on autopilot.
Inbound consultations from prospects who are ready for a proposal.
83% of agencies generate less than 5 leads per month.
You can’t build a sustainable business like that.
But there’s nothing you can do that will produce leads overnight. There are no emerging platforms, hacks, or shortcuts.
Let’s face it, there’s an agency on every corner – we operate in a commoditized market. That makes it hard to differentiate yourself and also puts downward pressure on your pricing.
Your agency needs to be seen as an authority. This is the only way to bring clients to you and charge premium prices.
So how can you build demand for your agency?
Even if you have…
❌ No case studies
❌ No budget
❌ No huge team
Introducing, The “CPB” Framework…
What does CPB stand for?
→ Create Content – Promote Content – Boost Content
I know – it’s underwhelming, but it’s incredibly effective.
It takes between 6 and 8 touch points to get someone interested in your services.
AI overviews are never wrong, so there you go 😉
Sitting around and waiting for that to happen takes an eternity.
The CPB Framework speeds up the process by putting you everywhere – let’s break it down.
Pillar 1: Create Content
Whether it’s ads, SEO, or social media, content is the glue to a modern marketing campaign. You need it in order to reach potential clients.
Moreover, you need to be publishing multiple times per week if you want to break through the noise.
As an agency owner myself, I understand how busy you are. You don’t have the time to create content every day in addition to running your business.
This Framework is built for business agency owners – it doesn’t require you to walk around constantly recording yourself.
This Framework focuses on creating just 3 videos per month, and then repurposing them into dozens of pieces of content.
You can check our YouTube Channels for proof – we live and breathe this system and it generates millions of dollars in revenue for us.
→ https://www.youtube.com/@theblueprinttraining
→ https://www.youtube.com/@webrisagency
Pillar 2: Promote Content
It’s not enough to just hit publish – we need to actively promote it to get people to see it.
This Framework follows an “Owned, Earned, Paid” framework for content promotion.
- Owned audiences – your email list and social media following. Even if you only have 5 subscribers, it’s the best place to start. As you continue down this path your audience will grow and will serve as the easier, cheapest way to get content in front of your target audience.
- Earned audiences – Google organic search and getting featured in the press (or podcasts). These also provide low-cost eyeballs, but need to be built up over time by building the right content on your website and reaching out to the right reporters for features.
- Paid audiences – You can get crazy with digital advertising, but we like to keep it simple. You only need to be advertising on Meta, and you only need to set up 2 types of campaigns to start generating leads.
Pillar 3: Boost Content
As I just said, Meta (aka Facebook + Instagram) is the best place to spend your digital advertising dollars.
You don’t need to go crazy with your campaigns either. Meta knows exactly who you want to target (without you telling it), you just need to feed it the right content.
This is where it comes full circle. You simply need to feed it the same content from Pillar 1 and Pillar 2.
TLDR: I can teach you how to build a marketing engine for your agency that will generate 30+ inbound leads every month.
Why join the agency lead generation training?
1. Learn a sustainable approach to lead generation – your sales team will thank you.
2. Execution of the framework does not require a ton of money.
3. The results grow stronger with time. This is a long-term investment in the health of your business.
4. The leads you produce are of higher quality and ready to work with you because they have seen your content multiple times and are highly educated.
What specifically will you learn from the agency lead generation training?
A step-by-step training of the CPB Framework. You will walk away with a proven system to generate inbound leads for your business.
Specifically…
- How to create content at scale, without breaking the bank or your calendar.
- Ideating content topics that generate internet from prospects
- Batch filming content
- How to not suck on camera
- How to create high-quality video content without breaking the bank
- Editing video into clips, long-form, audio, and written content
- How to build an audience and turn yourself into an authority with content promotion.
- Posting on LinkedIn to get massive organic exposure
- Getting targeted video views from your prospects on YouTube
- Picking up additional listens via a podcast
- Getting viral exposure on Instagram and TikTok with short-form video
- How to properly structure and build your agency’s website
- Growing your organic traffic and email list with free traffic from Google
- Running webinars and live events (expert level only)
- Scaling lead generation with simple funnels on Facebook.
- How to set up Meta Ad campaigns
- Selecting the right targeting options to find your target customer
- Building a VSL funnel
- Setting up hyper-targeted remarketing campaigns
- Scaling leads with a call booking funnel
What’s included in your purchase?
1. Access to The Blueprint Training platform
Taught by Ryan Stewart showing you the exact systems he uses to generate leads for his agencies. These videos are step-by-step tutorials that can be used to improve your knowledge or pass off to your team for hands-free training.
2. Access to templates and done-for-you SOPs
- Content planning matrix
- LinkedIn posting templates
- Video scripts
- VSL video template
- Landing page templates
- Meta ad templates
