Table of Contents
Learn how to create revenue-focused content for you clients at scale.
Content is a huge part of SEO.
But you already knew that – everyone knows that.
Content used to be an effective strategy to increase traffic and revenue, but now the SERPs are saturated.
Now, AI has made things even worse…
- Google’s AI answers are stealing traffic that used to go to your website
- AI writing tools are commoditizing the web, filling it with garbage
- Clients are pushing back on content pricing, wanting it cheaper and faster
But…we still need content.
We just need the right content – better content.
As agencies, we need to build content that impacts conversions, not just rankings and traffic.
Get instant access to The Content SEO Bootcamp and learn the process our agency uses to create content for our clients.
Old approach…
- Build a big list of keywords based on search volume and competition
- Create a ton of blog content targeting those keywords
- Collect traffic, but no revenue
New approach…
- Build vertically integrated keyword list that prioritizes conversion value over search volume
- Create holistic content that matches “SERP Intent”
- Collect traffic that drives revenue
We can’t just crank out a ton of blog posts anymore – it’s a waste of time and resources.
What You’ll Learn
1. Where content fits into your agency’s processes (now and the future).
Step by step process to handle content for your SEO clients – scoping, planning, ideating, creating, editing.
2. The “Bottoms Up” approach to content creation
An approach to content ideation that attacks bottom funnel searches that produce conversions, not just rankings and traffic.
3. Layering “SERP Intent” into your keyword research
How to understand “intent” of search engine queries so you can build the right type of content that Google actually wants to rank.
4. Leveraging proven content ideation frameworks
Coming up with content topics for clients (at scale) that will produce results even in the most competitive verticals.
5. Using AI to properly automate content creation
Our 5-step process to properly and responsibly use AI tools to scale content creation (allowing you to slash your content bill by thousands).
6. Leveling up past the “blog post” content type
It’s going to take more than a blanket strategy of mass blog content creation to get results, we’ll teach you the framework to easily create video content, social content and more (without creating more work for yourself).
7. Using pre-built content templates to scale content creation
How to use our plug-and-play content templates that we use every day for our agency’s clients for BIG results.
8. Project management systems for mass production
Our simple system to manage production of hundreds of pieces of content for dozens of clients.
9. How to scope, price and sell content to clients
Over the shoulder look at our agency’s content pricing and proposals.
Get instant access to The Content SEO Bootcamp and learn the process our agency uses to create content for our clients.
What’s Included In Your Ticket
1. Access to private Bootcamp
4 training videos led by Ryan Stewart, showing you the exact systems his agency WEBRIS uses to deliver SEO content campaigns for clients at scale.
2. Lifetime access to content template suite
Templates include a content calendar, content ideation matrix, content brief, and AI content prompts.
3. The content marketing done for you SOP
A step-by-step SOP that Ryan’s agency uses to train new employees on how to create SEO content for clients.
4. The SEO content workflow
A process document mapping out how to integrate these content systems into your agency.
5. Bootcamp recordings
Year-long access to the session recording + all the templates provided.
Get instant access to The Content SEO Bootcamp and learn the process our agency uses to create content for our clients.
Content SEO Training FAQs
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