A training for agencies looking to develop a high impact sales department, taught by industry leaders with more than $20,000,000 in closed SEO contracts.
The competition is fierce, there’s an SEO agency on every corner and AI automation is right around the corner.
What does that mean for our future? Is an SEO agency still a good business?
Yes, absolutely.
Our clients need us now more than ever to help them navigate the minefield that is Google Search.
But increased competition mean less demand for our services, aka less leads to go around.
If you want to survive thrive in the coming years, you have to be able to close more of what comes into your ecosystem, specifically contracts with higher value.
Taking a “Wolf of Wall Street” approach to agency sales will lead to burnout and angry prospects. Instead, you need to be a consultant and advisor to win the big deals.
Most agencies struggle with sales because the process is unlike any other industry.
It requires a mix of traditional sales skills (communication, closing ability, etc) with consultative marketing skills (analysis, data skills, etc).
Finding a sales rep who can do both is challenging, so the sales responsibility usually defaults to executives in the agency.
This creates bottlenecks across the business and in the sales process – late proposals, no follow ups, poorly scoped pitches…the list goes on.
The grass is always green where you water it. If you want to grow and scale your agency in 2023, you need to consistently execute a proper sales process.
The key to selling large SEO contracts ($10k/mo and up) is mastering the art of the “consultative sale”.
The “consultative sale” is knowing how to analyze a website and make a pitch that ties into their business results.
It’s not easy, but I’ve personally helped hundreds of SEO professionals master the “consultative sale” and create a sales process that converts at 50, 60 and even 70%.
Deep dive into the full agency sales process, exploring all avenues and strategies to close more deals.
How to run professional, informed and impressive discovery calls that qualify the prospect and get buy in for the next step.
The most important part of selling agency deals is being "consultative". The analysis process is where we deep dive into the prospect's business to find "angles" to pitch against.
Compiling all your pitch into a cohesive document that communicates exactly what the prospect is getting, when they're getting it and what they can expect as a result.
The art of closing out a deal, even with a prospect who is "ghosting" you. Learn the proper follow up cadences to stay top of mind, without annoying prospects.
Over the shoulder breakdown of multiple prospect's websites to find the right angles to pitch.
Over the shoulder pricing scenarios of multiple business types.
Over the should review of real proposals from past pitches.
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Ryan has founded and scaled multiple SEO agencies from the ground up and advised hundreds of agency owners to get better results with theirs. Ryan is also a heavily sought after consultant to companies in many diverse industries, including a leading nationwide cannabis brand, home improvement, industrial lighting, and e-commerce. He’s helped his clients generate over $50m in online sales, and can help your brand reach your revenue goals as well.
The Agency Sales Bootcamp is for agencies, consultants and freelancers. Anyone who is involved in agency sales – from entry-level sales reps to seasoned sales leaders. It’s designed to help you improve your sales skills, close more deals, and increase revenue.
The application process consists of two steps: 1) Book your complimentary call with our Growth Advisor: The first step is to schedule a call with one of our experienced Growth Advisors. They will discuss your goals, assess your current situation, and help determine if this training is a good fit for you. 2) Fill out an application form: After your call with the Growth Advisor, you will be invited to complete an application form. This form will help us get a deeper understanding of your business and its specific needs. The information you provide will be used to tailor our training and resources to help you succeed. Once you’ve completed these two steps, our team will review your application and make a decision. If you’re accepted, we’ll provide you with the next steps of the onboarding process.
We understand that you have a lot going on and don’t want to overwhelm you. That’s why we’ve created all our programs to only require a few hours of your time per week. The sales training is offered in two distinct formats: live sessions and video training material. To determine the best fit for your needs and ensure a tailored learning experience, we recommend booking a call with our Growth Advisor, who will guide you through the available options and help you make an informed decision.
You get lifetime access to the video training material, lifetime access to a full suite of DFY templates for end to end sales management, access to private Slack community for the duration of the program, and support to continue your lead generation efforts. You will also have the option to participate in our ongoing live training programs at a special rate to ensure you stay on track and continue to see results.
Our number one priority is making sure our clients are getting results. We are dedicating a lot of time, energy and resources to our clients to make sure that no matter what we guarantee they have the best experience. But hey, you don’t have to take our word for it, we’ll let our customers tell you instead: https://theblueprint.training/reviews/
I’ve been running agencies game for over a decade, and the hardest part was the feeling that I was completely alone. I knew what was working for me and my clients at the time, but I knew I needed a way to leverage the experience of the people who have stood where I stood.
Well, now that I’m finally in a place where I can help, that’s exactly what I’ve chosen to do with The Blueprint Launch Program. I hope to see you inside.