X
IMPROVE YOUR CONTENT'S

PERFORMANCE

X
  • Increase organic traffic by tweaking content you already have
  • Leverage the powerful the “pillar” and “cluster” strategy
  • Drive more conversions from your blog by improving UX

WHAT’S INCLUDED?

A framework increase organic traffic to your existing content.

1

CONTENT AUDIT TEMPLATE

A Google Sheets file that pulls vital content data from Google Analytics, Google Search Console, Screaming Frog, Ahrefs and SEMrush to filter a list low-quality pages to prune, improve, merge or update.

2

PILLAR / CLUSTER STRATEGY

An incredibly important concept for content organization and performance, we cover how to build this model out for any type of website.

3

OVER THE SHOULDER ANALYSIS

Watch as we break down past client websites using this framework. See how to make real time decisions about how to handle content on a range of websites.

4

AUDIT PRESENTATION TEMPLATE

Deliver the results of your audit in style with our client presentation template, which includes a full breakdown of the audit methodology. Impress your clients or executives by giving them this complex information in a digestible format.

ACCESS TO BLUEPRINT
TRAINING PLATFORM

A deep look at the video course you'll get access to.

What You’ll LEARN

  • How to set up the content audit file

What You’ll LEARN

  • How to organize content on a site using Topic clusters (formerly “hub and spoke”)
  • The huge benefits of topic clusters
  • Implementing this strategy on your website

What You’ll LEARN

  • What are the main classifications of URL Audit
  • What to do with each URL in the audit

What You’ll LEARN

  • An overview of the content audit to  “prune”, improve, remove, merge or update pages to increase traffic
  • What is a content audit and why do you need it

What You’ll LEARN

  • What is a reasonable threshold for the publishing date
  • What is considered “good” traffic for a webpage
  • What is a “good” engagement rate

What You’ll LEARN

  • How to identify Cannibalization topics
  • How to make sure what you’re doing is positively impacting the brand in the long term

What You’ll LEARN

  • How to build a report and next steps after an audit
  • How to build a slide deck for the audit to send to the client so he can appreciate the work you have put in
  • How to turn insights gained from the audit into actionable steps

What You’ll GET

  • Access to our private Slack channel filled with intelligent marketers like yourself
  • Content Audit Template
  • 36-page Content Audit Slide deck
  • 19-page Keyword Research [Gap Analysis] Slide deck
  • Client Presentation Template
  • Client Email Templates

YOUR SHERPAS

A marketing consultant with 10+ years of experience building and scaling websites. Sold 2 businesses, including his SEO agency WEBRIS. Currently owns and operates a portfolio of online businesses,

  • RYAN STEWART
    Co-Founder, The Blueprint Training

THE GOLD STANDARD
FOR SEO TRAININGS

Over 3,000 SEO professionals have implemented the processes laid out in this training. It has quickly become the go-to manual for agencies to build profitable teams in house. But you don’t have to take our word for it. Our students are happy to share the results they’ve seen since using The Blueprint.

  • Christopher Schroeder

    Lead SEO, In House

    Get The Content
    Audit Framework

    BLUEPRINT MEMBERS ONLY

    Join the Full Blueprint training to get access. Your one time purchase grants you lifetime access to our content audit tool + training.

    FULL REPORT
    • SHEETS TEMPLATE
    • CLIENT PRESENTATION
    • EMAIL TEMPLATE
    • STRATEGY DOCS
    Included

    BENCHMARKING REPORT
    STUDENT REVIEWS

    5.00

    (2)
    5 STARS
    2
    100.00%
    4 STARS
    0
    0.00%
    3 STARS
    0
    0.00%
    2 STARS
    0
    0.00%
    1 STARS
    0
    0.00%
    Vincent Canton

    By far the most advanced content audit training and tool on the market.

    Pamela Ponce

    This is a MUST HAVE for agencies working with a lot of clients. The systems (and tool) Ryan and David built here saves a ton of time and produces top quality work for our clients.